Société Internationale d’Urologie (SIU), Montréal: Marketing and Communications Manager. Deadline: September 2, 2014

Marketing and Communications Manager

The Société Internationale d’Urologie (SIU) is an international scientific association founded in 1907 and established in downtown Montreal since 2003. Its 3,000+ members are based in over 100 countries, and the Society’s major objective is to deliver timely and relevant scientific content to all its constituents, via several media including but not limited to: annual Congress, virtual Congress, regional focus meetings, e-learning portal, and accredited training centres.

 

The position entails working with the Executive Director, Congress Director, Industry Liaison, SIU Academy Project Manager, Medical Content Manager, Hybrid Congress liaison, graphic designer, web designer, and IT consultant.

 

Salary is open to negotiation. Curriculum vitae and concise expression of interest requested at valerie.guillet@siu-urology.org by Tuesday, September 2, 2014.

 

Candidate Profile

BComm or BA in relevant field, with minimum five years’ work experience

Able to formulate marketing strategies, develop tools and measure results

Mature and autonomous individual able to lead initiatives

Strong and effective communications skills, conveyed in flawless English

Internet-savvy, with solid and strategic social media experience

Thrives on change and creates new opportunities

Experience in a global context is desirable

Description of Position

a. Marketing

Design and implement branding and marketing strategies for the following areas of the SIU’s activity:

SIU Congresses (annual)

SIU @ U (platform for virtual Congress)

SIU Focus Meetings (annual, moving to biannual or more)

SIU Foundation (philanthropic arm of SIU)

SIU Academy (urology portal providing online education)

SIU Membership (member services, recruitment and retention)

SIU speaker programmes at national association meetings

 

Design, implement and manage communication plans for the above

Research strategic partnerships with global stakeholders (i.e., Movember)

Advertising procurement in relevant media (medical journals, newsletters, etc.)

Research and maintain bank of ancillary urology (or other) meetings for promotional activities

Concepts and storyboards for video campaigns

Design and implement engagement strategies for delegates, members and users

Design, deploy and analyze results of data collection instruments

 

b. Communications

Research and Copywriting:

Congress Announcements

Quarterly Newsletter

Websites

Congress print materials

Corporate, Membership and Foundation materials

Advertisement

Scholarship postings

E-mail/direct mail campaigns

 

Concepts for Congress promotional items

Powerpoint slide composition

Coordinate production SIU-ICUD e-books (ICUD = International Consultation on Urologic Diseases)

Coordinate e-publication of Congress abstracts

Coordinate production of all on-site Congress materials